Marketbetter

Marketbetter is an innovative AI-powered GTM (Go-To-Market) platform designed to revolutionize how businesses capture and convert buying intent into tangible sales opportunities. By leveraging sophisticated artificial intelligence models, Marketbetter proactively monitors, analyzes, and interprets a wide array of GTM signals—from website visits and content engagement to job postings and funding rounds—to identify accounts actively in-market for your solutions. It transcends basic lead scoring by providing deep insights into who is ready to buy and why, empowering sales and marketing teams to personalize outreach with unprecedented precision and relevance. The platform's core benefit lies in its ability to drive higher conversion rates by ensuring outreach is always timely and contextually aware, significantly reducing wasted effort on unqualified leads. Marketbetter helps businesses streamline their GTM motions, making it easier to discover ideal customer profiles (ICPs) and identify specific buyer personas within those accounts who are demonstrating clear intent. Its advanced capabilities make it an indispensable tool for B2B sales and marketing leaders, demand generation specialists, and GTM strategists looking to optimize their pipeline, shorten sales cycles, and ultimately, turn GTM signals into qualified meetings and revenue growth.